Dan Baxter's Bio:
An experienced, highly motivated and results driven individual with 12 years experience in sales and key account/partnership roles in the Pharmaceutical/healthcare sector. With a proven track record in achieving and exceeding both sales and personal targets. Professional and personable in approach, I am equally effective in a team environment or whilst working alone.
Focusing on the future of healthcare and the effect of multichannel marketing on the traditional pharma sales and marketing paradigm.
Dan Baxter's Experience:
Virology Specialist, East Anglia at Bristol-Myers SquibbSeptember 2010
- Sustiva brand champion â responsibility for development of âportfolioâ leavepiece. - Responsibility for key HIV products , Sustiva, Atripla and Reyataz across specialist centres. - Highest cash Sustiva/Atripla market share & market share growth in the country - Successfully delivered on all sales targets, for both Sustiva and Reyataz since joining in September 2010. - Working with Gilead colleague to innovate and deliver a variety of market access initiatives to support Atripla brand. - Regional lead for Eastern Region Cross network HIV CNS meetings, successfully delivered May/Nov 2011 - Lead for iPad implementation amongst UK field on project group with UK head of IT and European head of field technology. - Through collaboration with business analytics and Sustiva/Atripla marketing to adapt national, account level sales reports to enable monitoring of competitor activity.
Healthcare Service Manager at Boehringer IngelheimJanuary 2010 - September 2010
- Pre-licence market preparation for new oral anticoagulant - Account planning lead for regional HSM team â Guiding the regional team on use of new web account planning tool. - HSM mentor to new HSM team member â due to experience and track record as a HDM - Financial modelling using health economic data to facilitate discussions around commissioning of anticoagulant services. - Responsible for developing protocols and facilitate formulary submissions in preparation for launch. Achievements. - Successful implementation of âkey stakeholderâ meetings to discuss clinical, health economic data and write treatment protocols. - Development of nationally renowned Professor of Primary Care Medicine, an expert in Stroke/AF and NICE chair as a local key opinion leader to facilitate positioning and discussion around new product introduction
Healthcare Development Manager at Boehringer IngelheimMay 2006 - December 2009
- Shaping of the NHS environment & removal of barriers to improve the effectiveness of the territory sales teams, - Advance notification prior to launch of anticoagulant in VTE prevention post orthopaedic surgery. - Working with local NHS bodies to improve COPD care, position Spiriva within local guidelines. - Organised and chaired EARNS (East Anglian Respiratory Nurse) 2 day meeting. - Defining and developing the HDM role within a new territory. - Budget management responsibility â working closely with RBM within âaccount managementâ model - Regional lead on NHS knowledge at practice, local and national level. - Responsibility for analysis of sales figures for Primary care team. - Project working with PCT and PBC groups to support service/pathway redesign. Achievements - Removal of double red light status on Respimat device for Spiriva. - Conference 2008 Team Spiriva award for 2007 Mkt Share Growth - Team in top 10 within company in SvT for Spiriva. - Pradaxa VTE prevention formularies in 4 accounts. - 100% incentive achieved for 2009 mapping and pre-licence document delivery targets - Requested by NE Essex PCT to be seconded 1 day a week to project manage COPD initiative. - Support and successful implementation of Thetford PBC COPD joint working project including redesign of all aspects of the patient pathway which resulted in a 60% increase in sales in that area - By close management of accounts and communication with my team brought the team in with only a Â£1997 overspend on a Â£40,000 budget.
Territory Sales Manager at Boehringer IngelheimFebruary 1999 - May 2006
Cambridgeshire - Selling portfolio of products to GP and Hospital customers - Covered Rheumatology, Gynaecology, Respiratory and Cardiovascular disease areas - First year and half working the territory alone, giving me ownership of my business and developing my ability to work independently. - Successful key account management of dispensing deals Achievements - Improvements in sales figures resulted in successive promotions to senior representative - Successful launch of Micardis and Spiriva brands. - Several nominations from customers for Pharmatimes 'Representative of the year' - Sales awards included Â£3000 travel vouchers, trips to European destinations
Dan Baxter's Education:
Warwick University1994 – 1997BScActivities: 1st and 2nd team mens football and 2nd team manager
Queen Elizabeth's Grammar School, Horncastle, Lincolnshire1988 – 1994Concentration: A Levels; Chemistry, Biology and Economics
Dan Baxter's Interests & Activities:
Technology, Social Media, Football, Cycling, Golf, Running and Photography